The Hermès Silk Mix has hit Melbourne, promising three nights of impeccable style and sound. Part of a global tour, Silk Mix showcases the maison’s infamous silk scarves and ties for men in an unexpected setting.
Laid out like a vinyl record store, the installation fuses fashion with music to create an exciting visual, aural, and physical experience. Upon entering the space, a wall of record sleeves captures the attention. Examined more closely, the record sleeves reveal themselves as Hermès silk scarf designs. With over seventy-two scarf patterns on display there is no shortage of inspiration. As guests browse the vinyl they discover themes spanning music, sports, games, and literature. Continuing the strong sonic influence in the installation, silk tie designs cleverly decorate cassette tape covers.
The synergy between sound and silk grows even stronger as it’s learnt that each record (scarf) is linked to an extract from runway show soundtracks from the last decade of men’s collections. Also, each cassette (tie) is accompanied by a track released in 2019. Artist director Thierry Planelle is the mastermind behind the music, composing the soundtracks for all the men’s ready-to-wear runway shows at Hermès for the last fifteen years. Combining forces with Véronique Nichanian, artistic director of the Hermès men’s universe, and Christophe Goineau, creative director of men’s silk, the passionate trio innovatively illustrate the parallels between wearing a silk or selecting a record.
Appealing to all senses, a turntable is set-up with headphones allowing an escape into the never-ending Hermès narrative. At each of the three evening events, the room will fill with live music from well-known Australian acts. The after-dark affairs are not to be missed, with the Delta Riggs set to play on Monday, 1st April. To capture the moment simply look up and smile; an aerial photo booth is on hand to savour memories from a unique perspective.
The inspired installation is only exhibiting at FortyFiveDownstairs from Saturday, 30th March – Monday, 1st April so don’t miss the opportunity to browse, listen and discover the Hermès Silk Mix.
Website: hermes.com
Instagram: @hermes
Facebook: /hermes
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